Charles S. Mayer
Professor
Professor of Marketing
Building:
Frankel Leó út 30-34. Room:
411 Phone number:
+36 1 887 5164 Qualifications:
B.A.Sc. (E.E.) - University of Toronto (57)
M.B.A. - University of Toronto (59)
Ph.D. - University of Michigan (62)
P.Eng. - Ontario (58)
F.P.M.R.S. (94)
Academic/Professional experience, and Achievements:
Charles S. Mayer has been a Professor of International Marketing at the CEU for the past 10 years. He is also Professor Emeritus of Marketing at the Schulich School of Business, in Toronto Canada. He joined Schulich in 1969, where he established the International MBA program, and many exchange programs.
He has had broad international experience, having held major teaching posts in Germany, Ireland, Israel, Hungary, China, Japan, New Zealand, U.K. and U.S.A.
He holds a Ph.D. in Business from the University of Michigan, and M.B.A. and B.A.Sc. degrees fom the University of Toronto.
He is a past Vice President of the American Marketing Association, and of the Professional Marketing Research Society - the later electing him as a Fellow.
Mayer has consulted for major international companies such as Coca Cola, Unilever, P & G, and B.A.S.F.
Academic/Research Areas:
Business and Management Studies Publications
|
"The impact of EU accession on Hungarian SMEs." Innovative Marketing 5, no. 2 (2009): 50-55.
|
