Mr.Kohei Nishiyama about THE FRUITFUL CO-CREATION AND LEGO CUUSOO

Co-creation plays an increasing role in business and society. Due to the rapid growth of interest and practice in participatory process, organizations are facing not only co-creation opportunities but challenges. The increasing importance of co-creation has seen across sectors and disciplines.

Mr. Kohei Nishiyama, CEO and Co-Founder of elephant design co., ltd. (http://www.elephant-design.com/en_index.html), Founder of CUUSOO.com (http://www.cuusoo.com/), Good Design Award Committee Member (Japanese National Design Award) and Young Global Leaders by World Economic Forum (http://www.weforum.org/young-global-leaders/kohei-nishiyama).

Kohei Nishiyama has been working on the participatory platforms for more than fifteen years. His success could be observed in a joint project with LEGO (LEGO.CUUSOO.com). He is currently advising the Danish government to build the world first public user innovation platform(http://join.dk/). As a front runner of Co-creation practioner, Kohei will explain the implication of Co-creation through the case study of LEGO CUUSOO.

Organized by the CEU Social Impact Club, an initiative of the MBA class of 2012

The CEU Business School Social Impact Club is a student-led initiative to promote dialogue and positive social action. The Club’s goal is to analyze the responsibility models of the business environment. What does it mean to be a responsible business leader in the 21st century? What are the current trends and ideologies and how can they be leveraged in careers? The Club invites guest speakers to present on a variety of projects and topics based on their experiences as change agents. Audiences are invited to participate in the discourse and offer ways to get involved with projects of interest.

Sponsored by the Institute for Entrepreneurship and Innovation

CEU Business School’s Institute for Entrepreneurship and Innovation is devoted to the study and practice of contemporary business, which is increasingly characterized by innovative management approaches and entrepreneurial practices. It is particularly focused on economic activities that occur across nations, involve emerging markets, and are conscious of their impact on society and the environment. The Institute aims to be a regional hub for exchanging ideas about innovation and entrepreneurship and to create economic opportunity in Hungary and Central and Eastern Europe.